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This page will give you an insight into the collaboration between BNP Paribas Wealth Management – Private Banking and aixigo AG.
BNP Paribas Wealth Management – Private Banking aspired to evolve into a next-generation, forward-looking private bank.
They aimed to merge the highly personal nature of advisory and wealth management services with fast digital self-services. For this purpose, they sought a solution for a new digital offering that would also facilitate a fast and straightforward integration of new services into existing IT infrastructures in the long term.
With its API-based high-performance Wealth Management Platform, aixigo has provided the basis for solving this challenge. The outcome is a novel portfolio management system. It combines the best of investment advisory and discretionary portfolio management. The platform is a scalable advisory solution for all wealth management and affluent customers. In addition to its extensive capabilities, the new portfolio management system brings a real efficiency gain to BNP Paribas – while simultaneously offering a high degree of individualisation for customers. The creation of a MiFID II-compliant declaration of suitability is now just a click away. The result is – as intended – excellent service quality and the best possible customer experience.
The novel solution is absolutely regulation-compliant (e.g., MiFID II) and by far exceeds standard offerings on the market. In addition to other comprehensive functionalities, it particularly stands out from competing products due to these capabilities:
BNP Paribas is a leading European financial institution with an international reach. It is represented by around 193,000 employees in 68 countries, of which almost 148,000 work in Europe. In Germany, the BNP Paribas Group has been active since 1947 and has successfully positioned itself in the market with 12 business units.
Private customers, companies and institutional customers are served by around 6,000 employees nationwide in all relevant economic regions. BNP Paribas' diversified product and service offering corresponds to that of an innovative universal bank.
aixigo has been featured in Gartner's "Hype Cycle for Digital Banking Transformation, 2021" regarding "Roboadvisor 2.0" technology. The article summarises the most important information.
What is the Hype Cycle?
What is "Roboadvice 2.0"?
What are the benefits and drivers?
How is the technology applied at aixigo?
"Generally spoken, digitisation supports advisers in their daily business and facilitates processes. Thanks to new digital tools, advice can be carried out in a more structured manner, and measures can be implemented more quickly. In addition, errors and sources of error are significantly reduced. As a result, we experience a significant increase in efficiency."
"In many of our projects, we could notice an increase in efficiency and an improvement in the quality of advice. Moreover, we have also enhanced the customer experience. Customers receive high-quality portfolio analysis at the touch of a button, and advisers can easily create a detailed investment proposal that not only takes into account the customer's individual preferences but also BNP's extensive research. In addition, our platform permanently monitors all customer portfolios and alerts advisers when something important happens. As a consequence, advisers are much closer to their customers."